Brand Identity & Logo Assets
Access and download the official Us Helping Us visual markers to ensure consistent representation across all platforms.
USAGE GUIDELINES
Logo Usage Rules
Follow these basic rules whenever you use our white, purple, or black logo to keep our brand clear and consistent.
Minimum size
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Never scale the logo below a size where its details become hard to read.
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Always resize proportionally—do not stretch or squash.
Clearance space
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Keep a clear area around the logo, free of text, graphics, and edges.
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Do not place the logo over busy images or patterns.
Color constraints
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Use only the approved white, purple, or black versions.
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Use the white logo on dark backgrounds and the purple or black logo on light backgrounds.
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Do not recolor, add effects, or alter the logo.
Name Placement
Use “Us Helping Us” as the primary name. “Us Helping Us People into Living” is also acceptable when the full name is needed. Keep the name written clearly and consistently.